Case Study
U.S. Naval Sea Cadet Corps
How we helped a youth leadership nonprofit get 10x more social engagement than the Boy Scouts.
Problem
Sea Cadets, the US Navy’s official youth development program, was losing membership year-over-year.
Sea Cadets, the US Navy’s official youth development program, was losing membership year-over-year.
Teens weren’t signing up because neither they nor their parents knew that the program existed.
Teens weren’t signing up because neither they nor their parents knew that the program existed.
In order to grow, Sea Cadets recognized a need to build national awareness and communicate all that the program has to offer.
In order to grow, Sea Cadets recognized a need to build national awareness and communicate all that the program has to offer.
Problem
Sea Cadets, the US Navy’s official youth development program, was losing membership year-over-year.
Teens weren’t signing up because neither they nor their parents knew that the program existed.
In order to grow, Sea Cadets recognized a need to build national awareness and communicate all that the program has to offer.
Solution
We led a complete brand refresh, then leveraged PR, Google Ads, social media, and SEO to expand national reach.
We led a complete brand refresh, then leveraged PR, Google Ads, social media, and SEO to expand national reach.
We created branding and media training materials for 500+ regional Sea Cadets locations.
We created branding and media training materials for 500+ regional Sea Cadets locations.
We began sharing original social media content targeted at teens and their parents that felt fresh and relevant.
We began sharing original social media content targeted at teens and their parents that felt fresh and relevant.
Solution
We led a complete brand refresh, then leveraged PR, Google Ads, social media, and SEO to expand national reach.
We created branding and media training materials for 500+ regional Sea Cadets locations.
We began sharing original social media content targeted at teens and their parents that felt fresh and relevant.
Results
Featured in 160+ media outlets including Yahoo! Finance and Associated Press.
Featured in 160+ media outlets including Yahoo! Finance and Associated Press.
Secured and grew the Google Ads Grant, yielding $10k/mo in free Google Ads.
Secured and grew the Google Ads Grant, yielding $10k/mo in free Google Ads.
Sea Cadets’ social media engagement surpassed the nation’s largest youth nonprofits.
Sea Cadets’ social media engagement surpassed the nation’s largest youth nonprofits.
Net enrollment of new cadets increased for first time since the pandemic.
Net enrollment of new cadets increased for first time since the pandemic.
Increased exposure resulted in a $800k funding increase from the US Navy.
Increased exposure resulted in a $800k funding increase from the US Navy.
Results
Featured in 160+ media outlets including Yahoo! Finance and Associated Press.
Secured and grew the Google Ads Grant, yielding $10k/mo in free Google Ads.
Sea Cadets’ social media engagement surpassed the nation’s largest youth nonprofits.
Net enrollment of new cadets increased for first time since the pandemic.
Increased exposure resulted in a $800k funding increase from the US Navy.
“In our first year working with this enthusiastic and capable team, they have brought us out of obscurity and interest in Sea Cadets has never been higher. Marketing is no longer a stressor for me, but a great opportunity for growth and success.”
Andy Lennon
Executive Director, Naval Sea Cadets
“In our first year working with this enthusiastic and capable team, they have brought us out of obscurity and interest in Sea Cadets has never been higher. Marketing is no longer a stressor for me, but a great opportunity for growth and success.”
Andy Lennon
Executive Director, Naval Sea Cadets
“In our first year working with this enthusiastic and capable team, they have brought us out of obscurity and interest in Sea Cadets has never been higher. Marketing is no longer a stressor for me, but a great opportunity for growth and success.”
Andy Lennon
Executive Director, Naval Sea Cadets