Case Study
Texas Hearing Institute
How we helped a disability nonprofit significantly increase donations by 45% with just one video.
Problem
After years of steadily declining donations, the Texas Hearing Institute urgently needed to reverse the trend.
After years of steadily declining donations, the Texas Hearing Institute urgently needed to reverse the trend.
In order to expand their school for the deaf and provide more children with life-changing cochlear implants, they urgently needed to significantly increase their funding.
In order to expand their school for the deaf and provide more children with life-changing cochlear implants, they urgently needed to significantly increase their funding.
Problem
After years of steadily declining donations, the Texas Hearing Institute urgently needed to reverse the trend.
In order to expand their school for the deaf and provide more children with life-changing cochlear implants, they urgently needed to significantly increase their funding.
Solution
Created a powerful series of documentary-style videos that highlighted the mission and important work of the Texas Hearing Institute in a compelling, cinematic format.
Created a powerful series of documentary-style videos that highlighted the mission and important work of the Texas Hearing Institute in a compelling, cinematic format.
Shared heartfelt stories of children positively impacted by the institute’s work and featured these films at their annual fundraising gala to inspire donors and drive support.
Shared heartfelt stories of children positively impacted by the institute’s work and featured these films at their annual fundraising gala to inspire donors and drive support.
Solution
Created a powerful series of documentary-style videos that highlighted the mission and important work of the Texas Hearing Institute in a compelling, cinematic format.
Shared heartfelt stories of children positively impacted by the institute’s work and featured these films at their annual fundraising gala to inspire donors and drive support.
Results
Donations increased by 45.2% in year one.
Donations increased by 45.2% in year one.
Donations increased an additional 18.7% in year two.
Donations increased an additional 18.7% in year two.
Sea Cadets’ social media engagement quickly surpassed the nation’s largest and most influential youth nonprofits.
Sea Cadets’ social media engagement quickly surpassed the nation’s largest and most influential youth nonprofits.
Net enrollment of new cadets increased for first time since the pandemic.
Net enrollment of new cadets increased for first time since the pandemic.
The significantly increased exposure directly resulted in a substantial $800k funding increase provided by the US Navy.
The significantly increased exposure directly resulted in a substantial $800k funding increase provided by the US Navy.
Results
Donations increased by 45.2% in year one.
Donations increased an additional 18.7% in year two.
Sea Cadets’ social media engagement quickly surpassed the nation’s largest and most influential youth nonprofits.
Net enrollment of new cadets increased for first time since the pandemic.
The significantly increased exposure directly resulted in a substantial $800k funding increase provided by the US Navy.
“The process of working with Anecdotal Media has been a great experience for Texas Hearing Institute! Thanks to their moving and impactful videos, we have raised substantially more money during the past two years.”
Mary Collins Raun
Director of Development and Marketing, Texas Hearing Institute
“The process of working with Anecdotal Media has been a great experience for Texas Hearing Institute! Thanks to their moving and impactful videos, we have raised substantially more money during the past two years.”
Mary Collins Raun
Director of Development and Marketing, Texas Hearing Institute
“The process of working with Anecdotal Media has been a great experience for Texas Hearing Institute! Thanks to their moving and impactful videos, we have raised substantially more money during the past two years.”
Mary Collins Raun
Director of Development and Marketing, Texas Hearing Institute