Case Study
Noble Research Institute
Noble Research Institute
How we helped an agricultural nonprofit reach 60k YouTube channel subscribers and launch an educational program nationally with success.
How we helped an agricultural nonprofit reach 60k YouTube channel subscribers and launch an educational program nationally with success.
Problem
For 75 years, Noble has helped farmers and ranchers in the Southern Great Plains engage in sustainable farming practices.
For 75 years, Noble has helped farmers and ranchers in the Southern Great Plains engage in sustainable farming practices.
However, to positively impact the 654 million acres of the nation’s grazing lands, they recognized a need to expand their reach.
However, to positively impact the 654 million acres of the nation’s grazing lands, they recognized a need to expand their reach.
They wanted to their education to a reach a national audience and to inspire farmers and ranchers to make better choices.
They wanted to their education to a reach a national audience and to inspire farmers and ranchers to make better choices.
Problem
For 75 years, Noble has helped farmers and ranchers in the Southern Great Plains engage in sustainable farming practices.
However, to positively impact the 654 million acres of the nation’s grazing lands, they recognized a need to expand their reach.
They wanted to their education to a reach a national audience and to inspire farmers and ranchers to make better choices.
Solution
After thorough market research, we worked with Noble’s education team to transform their in-person education from a lecture-based model to an inspiring, experiential model.
After thorough market research, we worked with Noble’s education team to transform their in-person education from a lecture-based model to an inspiring, experiential model.
We then utilized a combination of social media, YouTube, PR, email marketing and website SEO enhancements to propel Noble to a successful national launch.
We then utilized a combination of social media, YouTube, PR, email marketing and website SEO enhancements to propel Noble to a successful national launch.
Solution
After thorough market research, we worked with Noble’s education team to transform their in-person education from a lecture-based model to an inspiring, experiential model.
We then utilized a combination of social media, YouTube, PR, email marketing and website SEO enhancements to propel Noble to a successful national launch.
Results
Grew Noble’s email list to over 9,000 farmers and ranchers.
Grew Noble’s email list to over 9,000 farmers and ranchers.
Established a documentary video series that propelled Noble’s YouTube channel to over 60,000 subscribers.
Established a documentary video series that propelled Noble’s YouTube channel to over 60,000 subscribers.
Used public relations to secure write-ups in national publications, garnering hundreds of thousands of dollars in earned media.
Used public relations to secure write-ups in national publications, garnering hundreds of thousands of dollars in earned media.
Net enrollment of new cadets increased for first time since the pandemic.
Net enrollment of new cadets increased for first time since the pandemic.
Results
Grew Noble’s email list to over 9,000 farmers and ranchers.
Established a documentary video series that propelled Noble’s YouTube channel to over 60,000 subscribers.
Used public relations to secure write-ups in national publications, garnering hundreds of thousands of dollars in earned media.
Net enrollment of new cadets increased for first time since the pandemic.
“Even with 75 years of history, Noble was starting from scratch when it came to developing and launching our education program for a national audience. Their innovative and effective marketing efforts enabled us to engage thousands of farmers and ranchers nationwide, significantly expanding our reach and supporting our fundraising efforts.”
Adam Calaway
Director of Communications, Noble Research Institute
“Even with 75 years of history, Noble was starting from scratch when it came to developing and launching our education program for a national audience. Their innovative and effective marketing efforts enabled us to engage thousands of farmers and ranchers nationwide, significantly expanding our reach and supporting our fundraising efforts.”
Adam Calaway
Director of Communications, Noble Research Institute
“Even with 75 years of history, Noble was starting from scratch when it came to developing and launching our education program for a national audience. Their innovative and effective marketing efforts enabled us to engage thousands of farmers and ranchers nationwide, significantly expanding our reach and supporting our fundraising efforts.”
Adam Calaway
Director of Communications, Noble Research Institute